We communicate the value of your product so that referring clinicians, people with disease, and other stakeholders understand its results and benefits and modify their behavior based on them.
Getting the word out about your product: not just pharma marketing
Pharmaceutical marketing is essential for promoting products and consolidating companies’ presence in the market, but it is not enough to publicize the true value of a product and ensure its use among relevant stakeholders.
We can understand the needs and difficulties people experience in the care journey, understand how your product can make a significant improvement in the journey, and find the right key to communicate this to patients and stakeholders involved in care.
Therefore, our holistic approach to value communication goes beyond traditional pharmaceutical marketing.
We support the pharma marketing area in identifying the right targets (clinicians or people with disease) on which to structure a timely plan of action and focus investment to maximize return.
Lots of targets, lots of channels to get the value of your product out there
Communication plans are aimed at many specific targets, from patients to general practitioners, specialists, pharmacists, and other healthcare professionals in the healthcare field.
At Helaglobe we study and listen to the needs of each target audience and tailor our approach to ensure that your message is always clear, effective, and responsive to your specific needs.
Multichannel strategies for building a lasting relationship
We use a mix of tools and channels that can reach the right audience at the right time and carry on a structured, fruitful and ongoing dialogue.
The goal is not only to communicate to stakeholders, clinicians and patients, the benefits of your product in a clear, effective and compelling way, but also to cultivate a deep and lasting relationship between them and your brand.
We do this through:
- Expert meetings: We conduct advisory boards, interactive workshops, focus groups, and discussion boards. Exclusive meetings between experts in which to address specific topics in an engaging and in-depth manner.
- Training: We offer hcp training through residential and FAD continuing medical education (CME) courses aimed at physicians, pharmacists, and other HCPs.
- Multistakeholder events and projects: We organize webinars and medical events, outreach and product launch events to introduce your products and services to key stakeholders with very specific pharmaceutical events.
- Multichannel campaigns: We develop and manage integrated communication campaigns across multiple channels, combining digital and traditional tools to maximize the visibility and impact of the message.
What differentiates us: we communicate the value of your technology from every angle
We study, analyze, and listen to the person at risk and with pathologies to refine the communication strategy aimed at the clinician as well and better position the products.
We make sure that health care professionals and patients know and fully understand the benefits of using your product and change their thinking and especially their behavior accordingly.
We collaborate with opinion leaders and a dense network of patient associations to help you increase your corporate reputation also with disease awareness and advocacy campaigns to local and national institutions.
- In-depth knowledge of the healthcare industry
- Listening to the person with pathology
- Network and deep relationships with more than 70 patient associations
- Analytical and need-driven approach
Improving brand reputation and stakeholder relations: the T-ema project
The T-ema project was created to help companies strengthen their brand reputation and increase their relationship with hospital pharmacists nationwide. To achieve the goal, we started a process of comparing and sharing expertise and solutions used in daily practice with reference to rare diseases. During thematic advisory boards, together with several panels of Hospital Pharmacists, we identified the obstacles that the Hospital Pharmacist encounters in clinical practice, collecting possible solutions and best practices and deepening their implementation.
Learn about other Patient Access services
Before communicating the value of your product, we bring evidence and consensus to support its value and also provide many other market and patient access services.
Learn more: Assessment and value history • Outsourcing and training in market access