Patient Engagement: the challenge of the National Health System of the future
We believe that Patient Engagement is essential for an effective health system. For this reason, we are committed to promoting the active participation of patients in their care path, encouraging an empowerment that makes them protagonists of their own health.
Patient Engagement, Beyond Patient Advocacy
Patient Engagement means more than just representing the needs of patients or engaging Patient Associations in lasting relationships. We identify with Kristin L. Carman’s framework, and by engagement we mean an active partnership between patients, families, health care providers, and companies on various levels.
Healthcare Patient Engagement is not just advocacy for patient rights but a belief, based on extensive scientific literature, that the active involvement of the person in his or her care journey in the health technology assessment, in the definition of organizational models, and in the indication of guiding principles and regulations on health issues, generates more positive spillovers for everyone involved.
The differentiating value of our Patient Engagement
Our work is guided by the real needs of people with disease. We firmly believe that active patient participation in managing their own health can activate a virtuous circle for the benefit of the community.
By working closely with the vast network of Patient Associations and Federations in the “Insieme Per” project, we have the opportunity to develop projects based on the tangible and real needs of people living with a disease.
Our decades of experience in direct contact with patients, alongside associations allows us to understand what triggers the activation and sustained engagement of the person as the protagonist of his or her own care journey.
Why Engagement is critical for Marketing
Patient engagement definition and empowerment have become imperative to the success of any healthcare marketing strategy.
In the past, pharma marketing was mainly aimed at physicians. Today, it is critical to engage patients directly as well. It is not simply a matter of providing information, but rather of developing engagement strategies that affect the individual’s behavior by promoting an evolution toward an active condition.
A more “active” patient is more likely to:
- Recognizing the symptoms of a disease.
- Research information about one’s condition.
- Discuss treatment options with his or her doctor.
- Adhere to the prescribed treatment plan.
This, in turn, leads to earlier diagnosis, better treatment outcomes, reduced healthcare costs and increased patient satisfaction.
Our Patient Engagement Services
PATIENT EMPOWERMENT
We implement initiatives that help make the patient effective and active in their care journey
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PDTA E PATIENT JOURNEY
We analyze and understand in detail the journey of the person with pathologies
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PATIENT ADVOCACY
We help strengthen relationships with patient associations to influence the health care system
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PATIENT SUPPORT PROGRAM
We design patient centered support systems that improve adherence and treatment outcomes
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Other services
Learn about our Access, Solution and Digital Medicine services and how they create value in the world of healthcare
Access
Solution
Digital medicine
Access
Solution
Digital medicine